Another shining success for TheatreCraft 2016


TheatreCraft is over for another year. Hopefully many youngsters left feeling inspired, with their heads full of theatrey dreams of working beyond the stage. Whether that be costume, props, design, marketing, lighting or stunts or many, many more. They are next generation of theatre makers.

This year took place at a new location at the The Waldorf Hilton right in the heart of London’s West End. Schools and universities provided information about courses and learning opportunities, and theatre’s gave light to the roles behind the scenes and the pathways of getting into them. Workshops were run by industry professionals offering invaluable advice of their speciality and experts provided one to one advice to those seeking personal guidance.

After speaking to several organisations in a super buzzing marketplace, I headed over to Tom Wicker’s talk on Critical Condition – is there a future in theatre reviewing? Tom’s enviable CV is filled with renowned publications such as Exeunt Magazine, Time Out and The Stage to name just a few. As a blogger his advice was refreshing and hugely insightful on how reviewing has a future in our industry; the struggles and the opportunities out there. The people who sat in the room are the future of critiquing and the world of theatre reviewing is changing fast. 


Afterwards I went to a workshop with those incredible chaps at Dewynters on How to Market a Show from Scratch. It took place at their impressive head office on the Strand and offered an inspirational peek into the huge world of theatre marketing, from poster design to social media to budgets. After sharing their expertise, groups brainstormed the initial ideas on how to market Downton: The Musical… not a real show… yet. It was hugely fun and encouraged everyone to think outside the box. 

With #LoveTheatreDay this week, it’s events like these that are utterly inspiring not only to the theatre makers of the future but also to everyone (including myself). It makes me feel proud to be part of an industry that knows the value of young talent and seeks to nurture and develop those people, and offer these incredible opportunities and access to leading professionals all in one room. 

This event wouldn’t run without the love, support and hours of all involved (many volunteers) and so a huge shout out must go to Materclass, SOLT and the brilliant people at TheatreCraft for bringing it all together to what was another shining success.  

They also rely heavily on the generosity from people in our industry and again it’s so wonderful that such a large amount of people have given up their time to chat, advise, inspire and encourage. 

If you missed it year, don’t worry, mark November 2017 in your diary now and make sure it’s THE event you attend next year. You can check our more details at

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